Partho Dasgupta on Redefining the Future for Content Creators

Storytelling in India has a long and beautiful history. From ancient times, people have shared stories through spoken word, passing down myths, legends, and folk tales. These stories helped keep traditions alive, teach important lessons, and bring communities together. Over time, the way we tell stories has changed, and one of the newest ways is through audio podcasts.
Let’s explore the growing world of podcasting with Partho Dasgupta, former CEO of BARC India and now Managing Partner at Thoth Advisors.
Thanks to digital technology and smartphones, podcasts have become a popular way to share stories. They allow storytellers to reach people across the world. While keeping the heart of traditional storytelling, podcasts add something new — the personal touch of voice, which helps listeners feel more connected and engaged with the story.




