Let's talk about the twists and turns of origins. In the small town of Indri, Haryana, there was a little-known sugar mill that found itself with extra malt. Two years ago, in the middle of the pandemic, they thought, "Why not turn this malt into whiskey?"
Normally, this could have been a story about a business trying to expand into something new without much experience—and failing. But surprisingly, it turned out to be a success story, almost like a fairy tale.